Beyond the Bottom Line
Beyond the Bottom Line is a podcast for founders and business owners who want practical insight they can actually use as they grow.
Hosted by Miguel Alexander Centeno, founder and CEO of Centurion Firm, the show features in-depth conversations with industry experts, clients, and business owners about how they think through tax, cash flow, operations, and the decisions that come with running a real business.
We focus on how things really work when you’re scaling, what challenges tend to come up, and how other founders, experts, and operators have dealt with them.
If you’re building or growing a business (often somewhere between $500K and $25M+ in revenue), this show is designed to help you make smarter financial and operational decisions and keep more of what you earn.
Beyond the Bottom Line
AI Search Strategy for Business Owners
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AI Search Strategy for Business Owners
Many business owners are watching their website traffic drop without understanding why. Miguel experienced this firsthand when Tax Hack's blog traffic plummeted from 88,000 to 3,000 unique visitors.
The culprit? AI overviews are changing how people find information online.
In this episode, Miguel sits down with Ryan Russell, founder and CEO of BizIQ, to get answers. If you're seeing similar drops or wondering how to stay visible as AI changes search, this episode breaks down what's actually happening and what to do about it. Ryan Russell, founder of BizIQ, shares findings from asking AI platforms directly where they source their business recommendations and the answers point to clear actions you can take.
Other insights from this episode include:
- Where AI platforms actually get their business information (spoiler alert: your Google Business Profile matters more than you think)
- Why AI search and traditional search work together, not against each other
- The ranking factors that determine if you show up in AI recommendations
- Practical tactics for optimizing your Google Business Profile, including the underutilized Products & Services section
- Content strategy in the AI era: quality vs. quantity and what's actually working
- The truth about using AI-generated content on your website
- Three actions you can take this week to test and improve your AI visibility
About Our Guest
Ryan Russell, Founder & CEO of BizIQ, a search optimization expert whose team researches how businesses can adapt to AI-driven discovery.
Visit biziq.com/contact for a free audit or consultation
Connect with Miguel on LinkedIn or media@centurionfirm.com